ABOUT

I’ve been carving my path in the world of multimedia design for over two decades. From the raw energy of graphic design to the fluidity of motion graphics, I’ve seen trends rise and fall. I’ve shot photographs that tell stories, created visuals that demand attention, and brought sound to life for online campaigns or TV spots. Whether it’s capturing that perfect frame or mixing audio for an Amazon ad, I’m all about finding the soul in every project. It’s not just about making something look good; it’s about making it matter.

1996-2001

FAIRWAY MARKETS, NYC

In '96, I walked into Fairway Markets as a graphic designer, back when they were still ahead of the curve with their in-house sign shop. This wasn’t just another gig; it was a playground for creativity in the heart of a New York institution. Fairway was expanding to its second location, and I had a hand in shaping its visual identity. Color wasn’t just paint on a canvas—it was psychology. I studied how it shifted moods, drove customer behavior, and made people linger just a little longer. By 2001, I’d climbed to Art Director and Graphics Department Manager, steering the ship that helped give the market its distinct vibe.

2001 - 2007

SCORES, NYC

After Fairway, I found myself at Scores Entertainment—the iconic New York cabaret that turned PR savvy and marketing into a full-blown empire. Scores wasn’t just a nightclub; it was a brand with a recession-proof model and a clientele that never blinked at the tab. And I had a front-row seat, crafting visuals that kept their image sharp. I handled event photography, graphic design, and created animated content that played on the club’s internal screens. By the time I left in 2007, I had sharpened my skills in 3D motion graphics and video editing, taking my work to another level.

2007 - 2010

THE BAR NETWORK, NYC

In 2007, I stepped into the role of Senior Lead Animator at The Bar Network, a start-up that specialized in narrow-cast media for New York City’s bustling bar and restaurant scene. My job was to design the motion graphic templates—those sharp, eye-catching “factoids” that looped on flat screens above the noise and clatter of the city’s nightlife. By 2009, the company was bought out by Barfly, and later by TouchTunes. But in my time there, the content I created was broadcast live across more than 300 venues, adding a touch of visual flair to the nightlife experience.

2010 - 2015

CREATIVE MOBILE TECHNOLOGIES, NYC

By 2010, after more than eight years navigating the worlds of tech and creativity, I landed at Creative Mobile Technologies, a payment processing company serving the nationwide taxi industry. My role? Production Director. My task? Everything from video ads and motion graphics to corporate presentations, posters, banners, websites, and even GUI prototypes. It was fast-paced, relentless, and exactly the kind of challenge I thrive on. After five years of shaping their creative output, I decided to take the plunge and start my own venture—Graffritz Corp—where I now deliver creative solutions to businesses and individuals across the globe.

2014 - today

GRAFFRITZ CORP.

While still holding down a full-time gig, I launched Graffritz Corp—a creative agency that brings bold ideas and smart strategies to businesses, professionals, start-ups, and non-profits. Over the years, I’ve partnered with clients like Carpet and Design Emporium, USATees, Forrest Signs, and Creative Mobile Media, delivering everything from marketing campaigns to consulting services. Graffritz Corp isn’t just a business; it’s where creativity and strategy collide to push boundaries and elevate brands.

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