FAIRWAY MARKETS, NYC
In '96, I walked into Fairway Markets as a graphic designer, back when they were still ahead of the curve with their in-house sign shop. This wasn’t just another gig; it was a playground for creativity in the heart of a New York institution. Fairway was expanding to its second location, and I had a hand in shaping its visual identity. Color wasn’t just paint on a canvas—it was psychology. I studied how it shifted moods, drove customer behavior, and made people linger just a little longer. By 2001, I’d climbed to Art Director and Graphics Department Manager, steering the ship that helped give the market its distinct vibe.